Better together: BigCommerce and HubSpot for the growth of businesses and startups
On Wednesday, May 11, at 11:00 a.m., Lanificio Digitale takes part in the Better Together event with BigCommerce and HubSpot. We will talk about open innovation and digital marketing, but also omnichannel and online sales.
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Open innovation and digital marketing, but also omnichannel and online sales, will be discussed on Wednesday, May 11, at 11:00 a.m., at the Better Together event, organized by power2Cloud, a leading company specializing in supporting digital transformation projects, promoted by Casartigiani and sponsored by the Naples Chamber of Commerce.
At the Palazzo della Borsa in Piazza Bovio in Naples, startups and SMEs will engage with two American multinationals. For the occasion, power2Cloud has involved two of its main partners: HubSpot, CRM software with advanced features for Marketing, Sales, and Service, and BigCommerce, an Open SaaS eCommerce platform for B2B and B2C sales.
"Technology solutions and financial incentives can support and simplify the digital transition".
“At a crucial time like this - stresses Fabrizio Luongo, Senior Vice President of the Naples Chamber of Commerce, with responsibility for Crafts - we stand by the micro, small, and medium-sized businesses of the area. The goal is to keep offering technology solutions and financial incentives that support and simplify the digital transition, for the relaunch, online sales, and internationalization of our excellence.
It is important to make the most of tax opportunities, to speed up access to these advanced tools, improve internal processes, and strengthen our presence in an increasingly competitive market".
"Innovation for growth and competitiveness".
“Technologies evolve, business models change, and they can lead to great opportunities or failures. At this point in history - continues Davide Bussetti, CEO of Lanificio Digitale - there are many opportunities: technologies, digital skills, and players can provide support, vision, and ideas for these needs.
As an innovation Hub, Lanificio Digitale aims to accelerate business ideas, with the support of its technology partners, universities, and the professionals who see in innovation a capacity for growth, to be ever more competitive".
“Cloud solutions and SaaS software offer democratic innovation for companies of any sector and size.”
“We are thrilled by the direct participation of HubSpot and BigCommerce in this event,” says Giordano Iovine, CEO of power2Cloud.
“Both platforms can be adopted by companies of any sector and size. Cloud solutions and SaaS software offer an innovation we call democratic, because they allow startups, as well as multinationals, to access the same innovative, flexible, and high-performance tools, according to specific needs and budgets.”
"Craft businesses, too, are gaining multimedia and innovative professional skills"
“Craft businesses too, which by definition have always been wrongly relegated in common perception and stereotyped as purely artistic and traditional activities, are gaining multimedia and highly innovative professional skills,” says Maurizio Frantellizzi, Vice President of Casartigiani Napoli.
The proceedings will open with institutional greetings from the president of the Naples Chamber of Commerce, Ciro Fiola, and the senior vice president, Fabrizio Luongo, with Giordano Iovine, CEO of power2Cloud, and the vice president of Casartigiani Napoli, Maurizio Frantellizzi.
Speakers at the May 11 event will include Ilario Savi, Partner Manager Italian Market at HubSpot, the well-known suite for inbound digital marketing; Giuseppe Giorlando, Channel Lead Italy at BigCommerce, the eCommerce platform for B2B and B2C; Gennaro Durante, CEO of Forethinking Società Benefit, an innovative startup in strategic consulting and design; and Davide Bussetti, CEO of Lanificio Digitale Open Innovation Hub.
Attendance is limited; registration is required.
Agenda
Check-in*
Ciro Fiola - President, CCIAA of Naples
Greetings
Fabrizio Luongo - Vice President, CCIAA of Naples
Digital and financial tools supporting companies and startups
Giordano Iovine - CEO power2Cloud
A dive into digital transformation
Giuseppe Giorlando - Channel Lead Italy BigCommerce
Ecommerce for a new digital era
Ilario Savi - Partner Manager Italian Market HubSpot
The importance of a 360-degree CRM platform
Gennaro Durante - CEO Forethinking Società Benefit
HubSpot drives growth with automation and integrations
Davide Bussetti - CEO Lanificio Digitale
A Neapolitan accelerator supporting Open Innovation for companies and startups
Maurizio Frantellizzi - Vice President Casartigiani Napoli
Innovation in the crafts sector
*Registration is required. Limited attendance.